-          Drive customer engagement with key accounts through joint business planning to in-store execution, with timely closure  of monthly, quarterly, and annual plans.

-          Leverage relationships with buyer teams of various key accounts; jointly develop sales plans with category teams.

-          Negotiate TOTs for NPIs in all available key accounts and ensure availability of SKUs in all chains and geographies.

-          Drive sustainable account growth with the right 5P execution (Assortment/Placement/Plano-grams/ Branding/Promotions & Pricing).

-          Plan pricing and offers specific to each account timely.

-          Track and Monitor Execution at the store Level

-          Review meeting with all Major Key accounts for future Planning

-          Drive market development enhance market share and share of shelf in the modern trade channel.

-          Co-ordinate with team for complete operation support.

-          Strong data analytical skills to derive actionable insights from a lot of data.