Company Overview

Geniebag Solutions is a prominent player in the Human Resources Services industry, offering comprehensive management services and solutions with integrity and dedication. With over 21 years of experience, Geniebag consistently provides innovative benefits while adhering to the highest quality standards. Based in Ahmedabad, this dynamic company, with a team size of 11-50 employees, continues to excel in delivering exceptional value to its clients. More information can be found on their website: geniebag.com.

Job Overview

Geniebag is seeking a proactive and creative Social Media Manager for our Noida location. The ideal candidate will be responsible for managing social media strategies to enhance brand visibility and engagement. This is a full-time, mid-level position requiring a strong grasp of digital marketing trends and community management. We are looking for someone with a flair for content creation and the ability to analyze social media metrics effectively.

Qualifications and Skills

• Proficiency in creating engaging and innovative content for various social media platforms to drive audience engagement and brand awareness.
• Strong analytic skills to interpret social media metrics and translate insights into improvement strategies (Mandatory skill).
• Solid understanding of SEO principles and techniques to optimize social media content for search visibility (Mandatory skill).
• Experience in community management, with the ability to foster relationships and engage effectively with varied audiences and stakeholders.
• Knowledge of influencer marketing strategies to collaboratively boost brand reach and credibility.
• Strong copywriting skills, capable of crafting compelling messages tailored to different social channels and audiences.
• Basic graphic design skills to create visually appealing social media posts that enhance content presentation.
• Proficiency in managing paid advertising campaigns and effectively utilizing budget to maximize return on investment.

Roles and Responsibilities

• Develop and implement comprehensive social media strategies aligned with business goals to enhance the company’s online presence.
• Create, curate, and manage published content across various social platforms, ensuring consistency in voice and branding.
• Monitor social channels regularly for engagement opportunities, escalating issues when necessary and responding promptly to audience interactions.
• Analyze and interpret social media metrics to evaluate the success of campaigns, generating insights for improvement.
• Collaborate with influencers and partners to expand network reach and optimize collaborative marketing efforts.
• Design and execute paid social media initiatives, monitoring and optimizing for performance and budget adherence.
• Stay abreast of emerging social media trends, tools, and applications, integrating new practices to maintain a competitive edge.
• Coordinate with internal teams to ensure social media activities are aligned with broader marketing strategies and campaigns.