As a Marketing Manager in a logistics firm, you'll spearhead the development and execution of marketing strategies to enhance brand visibility and drive business growth. Your role involves crafting compelling campaigns that highlight the firm's services, targeting both B2B and B2C audiences. Collaborating with cross-functional teams, you'll analyze market trends, conduct competitor research, and leverage innovative marketing techniques to optimize lead generation and customer acquisition. Additionally, your responsibilities might include managing digital platforms, overseeing advertising efforts, and fostering client relationships to elevate the firm's market position and achieve revenue objectives.