Role: Digital Marketing Manager

Experience: 4 -5 Years

Location: Trivandrum

Notice period: Immediate

Requirements:

• Experience in Google Ads ,Paid campaigns, social media campaigns and SEO activities.
• Team handling experience
• Immediate joiners more preferred.

Responsibilities:

• Develop and implement effective paid advertising strategies on Google Ads to drive targeted traffic and achieve conversion goals.
• Conduct thorough research and analysis to identify target audiences, keywords, and trending topics for effective ad campaigns.
• Create compelling ad copies and visuals that align with brand messaging and drive engagement.
• Optimize ad campaigns regularly to improve performance and maximize return on investment (ROI).
• Monitor and analyze key metrics, such as click-through rates (CTR), conversion rates, and cost per acquisition (CPA), to identify opportunities for improvement.
• Stay up to date with industry trends and platform updates to leverage new advertising features and strategies.
• Collaborate with the content team to develop ad creatives and landing pages that effectively communicate product features and benefits.
• Track advertising budgets and ensure efficient allocation of funds across various platforms.
• Provide regular reports and insights on ad performance, including recommendations for optimization and future campaigns.