Company Overview

FracSpace Private Limited is at the forefront of transforming real estate through fractional ownership. Our cutting-edge platform allows individuals to invest in a portion of a property, offering new avenues for investment and shared ownership. Based in Hyderabad, we are a forward-thinking company with a dynamic team dedicated to innovation within the real estate sector.

Job Overview

We are seeking a skilled Senior Digital Marketing Executive to join our growing team in Hyderabad. This full-time, mid-level role demands strategic thinking and a mastery of digital marketing to enhance our market presence and grow brand awareness. The position offers the opportunity to lead initiatives, engage with various teams, and implement impactful digital marketing strategies. We are particularly looking for someone with strong experience in digital marketing, including social media, Google Ads, and any other methods to boost our digital presence.

Qualifications and Skills

• Proven experience in SEO (Mandatory skill) to improve organic search visibility and drive website traffic through targeted optimizations.
• Expertise in SEM (Mandatory skill) including experience managing pay-per-click campaigns across various platforms.
• Proven track record with Content Marketing (Mandatory skill) to create, curate, and optimize engaging content for various digital platforms.
• Proficiency in Social Media Marketing to engage users, build relationships, and leverage social media channels for brand promotion.
• Experience in Google Ads to effectively manage online campaigns and enhance our digital footprint.
• Experience in Email Marketing to design campaigns that drive customer acquisition, retention, and conversion.
• Ability in Data Analysis to assess campaign performance, derive insights, and inform marketing strategies for better outcomes.
• Strong Marketing Strategy skills to design and execute strategic marketing plans aligned with business goals.
• Experience in Conversion Rate Optimization to improve customer journeys and enhance overall website performance.

Roles and Responsibilities

• Develop and execute strategies to drive business growth in both new and existing markets through various digital channels.
• Collaborate with the talent acquisition team to identify and recruit top sales talent that complements our strategic goals.
• Mentor employees, fostering professional development to help them achieve individual and team objectives.
• Work closely with cross-functional teams to align marketing efforts with overall business strategies and objectives.
• Analyze market trends and competitors to identify new opportunities and areas for digital marketing improvements.
• Lead content creation initiatives, ensuring all digital content aligns with branding guidelines and engages the target audience.
• Manage and optimize digital advertising campaigns, monitoring performance metrics to maximize reach and impact.
• Implement innovative digital marketing tactics that enhance user engagement and promote brand visibility across all platforms.