Job Title: Marketing Coordinator

Location: Ghatkopar (East), Mumbai

Job Description:

Responsibilities:

1. Marketing Strategy: Develop and execute marketing strategies to promote Fortran Steel's products and services.
2. Digital Marketing: Manage digital marketing campaigns, including social media, email marketing, and website content updates.
3. Content Creation: Create and curate marketing content such as blog posts, infographics, videos, and other materials to engage the target audience.
4. Market Research: Conduct market research to identify trends, competitors, and customer preferences.
5. Advertising and Promotion: Plan and execute advertising and promotional campaigns, both online and offline.
6. Brand Management: Ensure brand consistency across all marketing materials and campaigns.
7. Events and Trade Shows: Coordinate participation in industry events and trade shows to promote the company's products.
8. Collaboration: Work closely with the sales team to provide them with the necessary marketing materials and support.
9. Data Analysis: Analyze marketing metrics and report on the effectiveness of marketing campaigns.
10. Budget Management: Manage the marketing budget effectively and efficiently.

Qualifications:

1. Bachelor's degree in marketing, business, or a related field. A master's degree is a plus.
2. Proven experience in marketing, preferably in a B2B industrial or manufacturing context.
3. Proficiency in digital marketing tools and platforms, including social media management, email marketing, and content management systems.
4. Strong communication skills, both written and verbal.
5. Creative thinking and the ability to develop engaging marketing content.
6. Strong analytical skills to assess marketing campaign performance and make data-driven decisions.
7. Ability to work independently and as part of a team, managing multiple projects simultaneously.
8. Knowledge of the steel industry or similar industrial sectors is a plus.
9. Proficiency in using marketing software and tools.
10. Strong organizational skills and attention to detail.
11. Flexibility and adaptability in a dynamic work environment.
12. Knowledge of the local market and customer base in Ghatkopar (East) and the wider Mumbai region is a plus.