POSITION SUMMARY

The Digital Marketing Specialist will develop and execute digital marketing campaigns across various channels, including search engines, social media, email, and display advertising. They will analyze campaign performance, optimize strategies, and generate reports.

PRIMARY RESPONSIBILITIES

• Develop and execute digital marketing campaigns across various channels.
• Conduct keyword research and optimize website content for search engines.
• Manage social media platforms, including content creation and community management.
• Create engaging content, including posts, articles, visuals and reels.
• Create and optimize email marketing campaigns.
• Monitor and analyze campaign performance using analytics tools.
• Identify opportunities for optimization and implement A/B testing.
• Generate reports and provide insights to the marketing team.
• Stay updated with digital marketing trends and best practices.
• Familiarity with social media advertising and paid campaigns.

WHAT WE'RE LOOKING FOR

– Proven experience in including SEO, SEM, social media marketing, email marketing, and content marketing.

– Proficiency in using tools and platforms (Google Ads, Google Analytics, social media ads managers, etc.).

– Analytical mindset with the ability to interpret data and make data-driven decisions.

– Strong copywriting and editing skills.

– Knowledge of marketing automation tools is a plus.

– Familiarity in creating engaging content, including posts, articles, visuals and reels

BASIC QUALIFICATIONS:

Bachelor’s degree in Marketing, Advertising, or a related field