About Fello

Fello is a game-based savings and investment application to save, play and get returns more than a traditional savings bank account. The company enables users to save and invest in assets like digital gold and receive gaming tokens for every rupee they invest. Using these tokens, users can play inhouse games like cricket and tambola and win prizes every week, the statement said. About the Role We're looking for someone who thrives in the very early stages of a company and is self motivated, multi-tasker, and a demonstrated team-player. Also, get the best learning experience working directly with the founding team.

This is a leadership role and will require mentoring the team to consistently deliver breakthrough marketing ideas that in turn would drive substantial growth.

Responsibilities

1. Define, understand & identify key success metrics and strategies for all Activation programs

2. Track and analyse performance and constantly identify improvements to drive maximum usage and achieve business objectives

3. Design & own product roadmap.

4. Ensure steady execution of product life cycle processes from idea to final launch for Activation programs/projects

5. Collaborate with the design team and guide their investments for research, prototyping, experimentation, and overall design thinking

6. Build Data Analytics and guide investments in data analysis for a high impact conversational, prediction, and personalization strategy

7. Coordinate with internal business verticals stakeholders to understand and build retention strategy for the organization

8. Gather, review, and interpret qualitative & quantitative data to uncover new product insights.

9. Ability to take initiative and address something hands-on, you persevere when others give up

Required Experience

1. Demonstrable experience of 5-6 years in leading and managing Mobile app marketing, email, social media and/or display advertising campaigns

2. Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

3. Experience in optimising product and user funnels

4. Knowledge of website analytics tools (e.g., Appsflyer, Mixpanel, Webengage, Metabase etc.)

5. Cultural fit: Structured problem-solving skills. Willingness to learn, experiment and grow. Good communication skills

6. Use a data-driven approach to manage campaigns and derive insights on strategy and performance.

Skills Required -

Consumer First, Data Driven, Hustler, First principles approach, Analytical, Courageous, Knows how to get things done

What do you get?

Amazing pay and perks on par with the industry standards Opportunity to grow quick as you will be one of the first hires Flexible work hours and remote work options at times. So if you have the desire of working from Goa for some time, you can do that depending on your performance! If you are a party animal, then it’s an added bonus as the parties are on us!

Location: Bangalore. Applicants should be willing to relocate to Bangalore

Starting Date: Immediately!! Let’s grow fast and have an amazing time building a super cool company