Job description

Felix Hospital is well equipped to provide a high quality of personalized care for all your health and medical requirements.

Job Title: Referral Marketing Executive

Location: Felix Hospital

Department: Marketing

Job Summary: The Referral Marketing Executive plays a crucial role in promoting and maintaining strong relationships with healthcare professionals, physicians, and other referral sources to drive patient referrals to Felix Hospital . This position is responsible for developing and executing referral marketing strategies, fostering partnerships, and ensuring the hospital's services are top-of-mind for referring healthcare providers.

Key Responsibilities:

1. Referral Source Relationship Management:

- Build and nurture relationships with local healthcare professionals, physicians, and referral sources, including clinics, medical practices, and other medical facilities.

- Act as the primary point of contact for referral sources, ensuring excellent communication and addressing their needs promptly.

2. Marketing Strategy Development:

- Collaborate with the marketing team to develop and implement referral marketing strategies to attract, engage, and retain referral sources.

- Create targeted marketing campaigns and materials to educate and inform potential referring partners about the hospital's services and specialties.

3. Data Analysis and Reporting:

- Analyze referral source data to identify trends, referral patterns, and areas for improvement.

- Provide regular reports to management on referral source performance, conversion rates, and marketing campaign effectiveness.

4. Events and Networking:

- Plan and organize events, workshops, and seminars to engage referral sources and build relationships.

- Attend medical conferences, trade shows, and local networking events to promote the hospital and identify potential referral partners.

5. Training and Education:

- Provide training and educational materials to referral sources to ensure they are informed about the hospital's services, capabilities, and facilities.

6. Compliance and Regulations:

- Ensure compliance with all legal and regulatory requirements related to referral relationships in healthcare.

7. Budget Management:

- Manage the referral marketing budget, ensuring cost-effective strategies and campaigns.

Qualifications:

- Bachelor's degree in Marketing, Business, or a related field.

- Must have proven experience in healthcare marketing, business development, or a similar role, preferably in a hospital or healthcare setting.

- Strong interpersonal and relationship-building skills.

- Excellent communication and presentation abilities.

- Data-driven and analytical mindset for tracking and measuring the success of referral marketing efforts.

- Knowledge of healthcare compliance and regulations.

- Proficiency in Microsoft Office and CRM software.

Key Competencies:

- Relationship building and networking skills.

- Strategic thinking and problem-solving.

- Results-oriented and goal-driven.

- Strong project management and organization skills.

- Adaptability and ability to work independently.

- Creative thinking for marketing campaign development.