Company Overview

Expertia AI uses Deep Tech to discover, develop and deploy skills to build the future of work for organizations and professionals. Our products include a Virtual Recruiter that streamlines job postings and candidate screening, a Career Site to manage job applications, and a Skill Cloud to store and search talent pools. Headquartered in Bangalore, we are a rapidly growing HR Tech company with 11-50 employees. Learn more at Expertia AI.

Job Overview

We are seeking a Junior Social Media Marketing Manager to join our team in Chennai. This is a full-time position requiring 1 to 3 years of experience. The ideal candidate will be responsible for managing and growing our social media presence, engaging with our online community, and analyzing social media performance.

Qualifications and Skills

• Proven experience in content creation (Mandatory skill) with a portfolio of successful social media posts and campaigns.
• Strong skills in social media analytics (Mandatory skill) to track, measure, and optimize our social media performance.
• Experience in community engagement, fostering interactions, and building relationships with followers.
• Proficiency in copywriting to create compelling and brand-aligned content for various social media platforms.
• Skills in brand management to maintain and elevate the company's reputation across all social media channels.
• Experience in influencer marketing, identifying and collaborating with key influencers to amplify our brand reach.
• Ability to conduct data analysis to derive insights and inform future strategies for social media campaigns.
• Creative and strategic thinking abilities to develop innovative social media strategies that align with business goals.

Roles and Responsibilities

• Develop and implement a comprehensive social media strategy to increase our web traffic and brand awareness.
• Create, curate, and manage published content across all social media platforms.
• Monitor social media channels for customer feedback, inquiries, and complaints, providing appropriate responses.
• Collaborate with other departments to ensure the consistency of our brand message and voice.
• Analyze social media metrics and adapt strategies to improve engagement and reach.
• Identify and establish relationships with key social media influencers to promote the brand.
• Stay up-to-date with the latest social media trends, technologies, and best practices.
• Track and report on the performance of social media campaigns, providing insights and recommendations for improvement.