Responsibilities:

SEO

· Conduct in-depth keyword research and analysis to identify relevant keywords and optimize website content accordingly.

· Develop and implement comprehensive on-page and off-page SEO strategies.

· Optimize website structure, meta tags, and content for better search engine visibility.

· Build high-quality backlinks to improve website authority and rankings.

· Monitor and analyze website performance using analytics tools to identify areas for improvement.

· Stay up-to-date with the latest SEO trends and algorithm updates.

· Collaborate with content creators and web developers to ensure SEO best practices are followed.

· Track, report, and analyze SEO performance metrics.

Paid Advertising

· Develop and manage paid advertising campaigns across various platforms (Google Ads, Bing Ads, social media ads).

· Conduct keyword research and ad copy testing to optimize campaign performance.

· Set up and manage bidding strategies, ad targeting, and ad extensions.

· Monitor campaign performance and make necessary adjustments to improve ROI.

· Track and analyze campaign metrics to measure success.

Social Media Marketing

· Develop and execute social media marketing strategies across multiple platforms (Facebook, Instagram, LinkedIn, Twitter, etc.).

· Create engaging content and manage social media channels.

· Build and grow the company's social media following.

· Monitor social media conversations and engage with the audience.

· Collaborate with other marketing teams to amplify social media reach.

· Analyze social media performance metrics to measure success.

Qualifications:

· Bachelor's degree in Marketing, Computer Science, or a related field.

· 5+ years of experience in SEO, paid advertising, and social media marketing.

· Strong understanding of SEO principles, techniques, and best practices.