Job Description

• PPC specialist is an entry-level digital marketing role that focuses on the marketing channel known as pay-per-click advertising, or PPC.
• PPC specialists use their expertise to design, build, and execute on digital advertising
• campaigns that meet organizational goals and objectives.
• PPC specialists are experts in internet advertising, responsible for planning and optimizing the effectiveness of online advertising campaigns.
• Pay-per-click (PPC) is the term used to refer to paid advertising on the internet,
• usually through Google Ads, Bing Ads, Amazon & Flipkart.
• You will have responsibility for auditing, setting up, managing and optimizing our clients' PPC campaigns, liaising with clients, as well as reporting, sales and performance analysis.
• In this role, you should be well-versed in principles of search engine marketing (SEM) including search engine optimization (SEO.)
• You should also be analytical and good with numbers.

Responsibilities

• Participate in forming effective paid search strategies
• Launch and optimize various PPC campaigns
• Oversee accounts on search platforms (e.g. Google Ads, Bing Ads, Amazon & Flipkart)
• Be involved in keyword selection and audience targeting
• Monitor budget and adjust bids to gain better ROI
• Track KPIs to assess performance and pinpoint issues
• Produce reports for management (e.g. dashboards)
• Write attractive and concise ad copies
• Experience in data analysis and reporting
• Knowledge of SEO and digital marketing concepts
• Suggest and develop new campaigns across multiple channels
• Maintain partnerships with PPC ad platforms and vendors
• Find ways to reduce risk of click fraud
• Keep abreast of PPC and SEM trends
• Efficient clients budget management for marketing

Requirements

• Proven experience as a PPC Manager or Digital Marketing Specialist
• Familiarity with multiple platforms (e.g. AdWords, Facebook, Yahoo) is preferred
• Working knowledge of analytics tools (Google Analytics, Tableau, WebTrends etc.)
• Understanding of HTML and XML is a plus
• Proficient in MS Office (particularly Excel)
• Excellent communication skills
• Analytical & Logical thinking
• BSc/BA/BBA/MBA in Marketing, Digital Media or a related field, BTech, BE or AdWords certification is a plus