Job Title: PPC Expert

Job Description

We are looking for a PPC Expert to run PPC campaigns, monitor paid search budgets, and optimize the effectiveness of the campaigns.

Job Objectives

• To ensure online marketing efforts have the highest possible return on investment (ROI)
• To effectively generate leads, e-commerce conversions, and website traffic.

Roles & Responsibilities

• Participate in forming effective paid search strategies
• Oversee accounts on search platforms (e.g. Google AdWords)
• Be involved in keyword selection and audience targeting
• Monitor budget and adjust bids to gain better ROI
• Track KPIs to assess the performance
• Prepare reports for management
• Suggest and develop new campaigns across multiple channels
• Find ways to reduce the risk of click fraud

Competencies Required

• Familiarity with multiple platforms (e.g. AdWords, Facebook, Yahoo) is preferred
• Knowledge of digital marketing concepts
• Proficient in MS Office (particularly Excel)
• Excellent communication skills

Preferred Education

Any Graduate or Post Graduate (BCA/BE/BBA/MBA)

Work Location & Job Type

You’ll be required to work full-time from our head office in Indore