We are looking for a Performance Marketer for our ecommerce division. Someone who is very well-versed with google and Facebook experience.

• You will manage & execute performance marketing campaigns to drive traffic, acquire new customers, and generate new and repeat revenue growth. You will create a go to market strategy and own 1 channel for execution
• Build new customer acquisition strategy and implement on Paid channels.
• You will play an active role in the formulation of the business/brand’s growth strategies through ROI-based consumer approaches and data-driven acquisition strategies.
• Develop effective performance management engagements that support the achievement of the business’s overall targets, goals, and objectives.
• Responsible for constantly optimizing marketing activities to improve return on investment.
• Optimize marketing budgets to maximize Cost Per Acquisition (CPA) and efficiently scale new customers.
• Run an effective acquisition funnel with diversified acquisition sources, and strong customer loyalty
• Driving performance on all performance-marketing channels such as Facebook and Google, as well as organic, direct and affiliate sources of revenue and traffic
• Ensure the optimum performance marketing channel mix that will include digital media, offline channels, analytics and CRM
• Build acquisition channels across paid and organic channels, with close attention to efficiency of growth spends and constant experimentation
• Actively managing and growing Paid campaigns for new and existing categories and markets
• Come up with 10X growth ideas to discover new ways to grow or optimize upon the existing referral funnels.
• Oversee operation of own websites, app(s), content platform(s) and any other digital D2C initiatives, leading up to metrics around sales, traffic, engagement, LTV/CAC and NPS
• Deliver customer delight through on-site and off-site interventions leading to an engaging customer experience
• Evaluating the performance of the channels at regular intervals based on relevant KPIs and conducting A/B tests to deliver conversion growth
• Building reports for your channels and making insights out of it for actionable activation.

WHAT YOU’LL BRING TO THE TEAM:

• Experience in working with a D2C brand or an agency
• Experience of 2-4 years into performance marketing
• Well Versed with attribution platforms like Branch, Adjust, Appsflyer.
• Experience working with ecommerce is preferred
• Expertise in a similar role as well as experience building effective multi-channel marketing strategies, including affiliate marketing, PPC, social media and other digital channels.
• Expertise in increasing the organic growth vs paid
• Experience in creating end to end online customer journey
• Expertise in campaign and channel analysis and reporting, including Google Analytics experience.
• Proficiency in analytical skills and leverage data, metric, analytics and consumer behaviour trends to drive actionable insights & recommendations.