A content writer is responsible for creating engaging and informative content to help brands showcase their products and services. The roles and responsibilities of a content writer include researching industry-related topics, generating ideas for new content types, writing clear marketing copy, preparing well-structured drafts using Content Management Systems, proofreading and editing articles before publication, collaborating with marketing and design teams, conducting simple keyword research and using SEO guidelines to increase web traffic, promoting content on social media, identifying customers’ needs and gaps in content, ensuring all-around consistency in style, fonts, images, and tone, and updating website content as needed. Content writers typically have a Bachelor's degree in Marketing, English, Journalism, or a related field, and possess excellent writing and editing skills, familiarity with web publications, and proficiency in Content Management Systems like WordPress. They must be able to meet deadlines, work in a fast-paced environment, and handle multiple projects concurrently