Digital Marketing Manager
Digital Marketing Manager46
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About the Job
Skills
The ideal candidate will expand the company's brand presence by finding the target audience to distribute marketing content to. You will create and implement the marketing strategy using both offline and online methods to gain new customers. The ideal candidate is both a self-motivated individual and a positive team player.
Qualifications
- 3+ year of marketing experience
- Content creation skills
- Excellent communication and organizational skills
Responsibilities
A) Client Profiling
1. Build Database of Clients to Target
2. Build Database of Industry Influencers
3. Update all Business Relevant Listings
4. Create Platform Specific Content Plan
5. Refine Platform Specific Outreach Strategy
B) Platform Strategy Formulation
Website
1. Add Accreditations
2. Add Tech Partners
3. Add Testimonials
4. Optimize Website Funnelling
5. Update Analytics
6. Optimise SEO
7. Update keywords
8. Optimize Social Media Linking
9. Add Backlinks
10. Revamp Blog
1. Refine Templates: Newsletter, Ads
2. Implement A/B Testing for Titles and Content
Influencers
1. Create content
2. Onboard Industry Influencers: Tag and Invite to our posts
3. Pay to run sponsored posts
1. SEO LinkedIn Page
2. Create LinkedIn Native Content Plan
3. Create External Content Posting Plan
4. Build a Network with Industry Leaders and Influencers
1. Profile optimization
2. Photo, Video, or Carousel posts, Reels, Stories Strategy
1. Post Strategy
2. Client Centric Refinement
1. Twitter account audit
2. Article Posting Plan
3. Retweeting System
C) Strategy Implementation
About the company
Industry
Industrial Automation
Company Size
11-50 Employees
Headquarter
Bengaluru
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