Position: Brand Manager (Retail fashion)

Experience: 5+ year in retail or ecommerce fashion garments industry

salary: Negotiable

Location: Gurgaon

Industry: fashion/apparel

As a brand manager in the e-commerce fashion industry, your role is multifaceted, combining strategy, creativity, and analytics to position your brand effectively in a highly competitive market. Here's an outline of key responsibilities, strategies, and goals for this role:

Key Responsibilities

• Brand Identity & Development
• Define and maintain a strong brand voice, aesthetics, and positioning.
• Oversee logo design, packaging, and website visuals to ensure alignment with the brand’s vision.
• Develop guidelines for consistent messaging across all platforms.
• Market Research & Trend Analysis
• Monitor market trends, competitors, and customer behavior to adapt strategies.
• Identify emerging fashion trends and integrate them into campaigns.
• Marketing Campaigns
• Plan and execute online and offline campaigns to drive brand awareness and engagement.
• Collaborate with designers, influencers, and marketing teams to produce compelling content.
• Optimize campaigns using analytics and customer feedback.
• Social Media Management
• Strategize and manage social media presence on platforms like Instagram, and Pinterest.
• Leverage influencer partnerships and UGC (user-generated content) to boost visibility.
• Customer Experience
• Ensure that the online shopping experience aligns with the brand ethos.
• Collaborate with UX/UI teams to create intuitive, visually appealing e-commerce platforms.
• Performance Metrics & Reporting
• Track KPIs like customer acquisition cost (CAC), lifetime value (LTV), and ROI on campaigns.
• Use tools like Google Analytics, Shopify, or other platforms for performance tracking.

please share updated resume with salary details-

email: jobs@glansolutions.com

satish: 88O2749743