Key Responsibilities:

• Identify and research potential clients through various channels, including LinkedIn, email campaigns, databases, and online tools.
• Develop and execute lead generation strategies to drive qualified leads into the sales funnel.
• Reach out to potential customers via email, cold calls, and social media to introduce IT products and services.
• Qualify leads by understanding client requirements and determining the potential fit for our offerings.
• Set up appointments for the sales team with qualified leads.
• Maintain and update the CRM system with accurate information on leads, follow-ups, and client interactions.
• Collaborate with the sales and marketing teams to optimize lead-generation efforts and strategies.
• Meet and exceed monthly and quarterly lead generation targets.
• Follow up on marketing-generated leads and nurture them to convert into sales opportunities

Required Skills & Qualifications:

• Bachelor’s degree in Business, Marketing, IT, or related field.
• 2 years of experience in B2B lead generation, preferably in the IT services/products industry.
• Strong understanding of IT services, solutions, or technology trends.
• Excellent communication skills, both verbal and written.
• Proficiency in CRM tools (e.g., Salesforce, HubSpot) and MS Office Suite.
• Experience with email marketing tools and LinkedIn Sales Navigator is a plus.
• Strong research and analytical skills to identify and qualify leads.
• Ability to work independently, prioritize tasks, and meet deadlines.
• A proactive and goal-oriented mindset with a focus on delivering results.

Mandatory skills

• CRM Tools: Salesforce, HubSpot CRM, Zoho CRM, Microsoft Dynamics 365 CRM,
• Email Campaign and Cold call
• Lead Generation tools:  LinkedIn Sales Navigator, ZoomInfo, Lusha, Leadfeeder, Hunter.io
• Social Media : LinkedIn, Facebook for Business, Twitter