Job Description

Job Title: Content Strategist

Location: Chennai

Job Type: Full-time

Experience: 2 to 4 years

Job Description:

We are looking for a highly creative Content Strategist to lead content planning, execution, and optimization across social media and digital platforms. The ideal candidate will be passionate about storytelling, brand communication, and audience engagement. This role requires a blend of creative writing, social media management, and strategic thinking to craft compelling narratives that resonate with our audience.

Roles & Responsibilities:

• Develop innovative and engaging content strategies for brand campaigns, social media, and digital platforms.
• Manage and oversee social media platforms (Instagram, LinkedIn, YouTube, etc.), ensuring consistent brand messaging and audience engagement.
• Create persuasive ad copies for social media, digital ads, email marketing, and promotional materials.
• Develop storytelling techniques that align with the company's philosophy and branding.
• Collaborate with designers, marketing teams, and product managers to produce cohesive and impactful content.
• Stay updated with industry trends, competitor strategies, and audience behavior to refine content approaches.
• Innovate with reels, short-form videos, carousel posts, and interactive content to maximize audience reach and engagement.
• Utilize analytics tools to track success, refine strategies, and improve future content campaigns.
• Provide creative ideas for video editing, including trending formats, storytelling techniques, and engaging transitions.
• Brainstorm and suggest new content formats to enhance brand visibility and engagement.

Requirements:

• 2 to 4 years of experience in content strategy, creative writing, or brand storytelling.
• Strong understanding of marketing trends, audience psychology, and brand positioning.
• Experience in writing for digital platforms, including social media, websites, and advertising.
• Ability to create compelling messaging for campaigns with measurable impact.
• Knowledge of social media algorithms and content optimization strategies.
• Familiarity with video editing trends, tools, and storytelling techniques.
• Strong collaboration skills to work with cross-functional teams.

Preferred Skills:

• Experience with video scripting.
• Knowledge of SEO principles and content marketing best practices.
• Ability to work in a fast-paced environment with multiple projects simultaneously.
• Proven experience as a Content Strategist or similar role in digital marketing.
• Strong understanding of SEO, content marketing, and audience analytics.
• Excellent writing, editing, and communication skills.
• Creative, strategic thinker with a passion for creating engaging digital content.