Job Title: Social Media Manager

Location: Raipur Chhattisgarh

Job Type: Full-time

Job Summary:

We are looking for a Social Media Manager who is an expert in SEO, SMO, and Graphics Designing and can efficiently lead a branding team. The ideal candidate should have a strong understanding of social media marketing strategies, content creation, audience engagement, and analytics to enhance brand visibility and growth.

Key Responsibilities:

• Develop and implement social media marketing strategies to boost brand awareness and engagement.
• Manage and grow social media accounts across platforms like Facebook, Instagram, LinkedIn, Twitter, YouTube, Pinterest, and others.
• Execute SEO & SMO strategies to optimize content visibility and reach.
• Create and oversee high-quality graphics, creatives, infographics, and videos for social media campaigns.
• Develop engaging content calendars, plan social media posts, and ensure timely execution.
• Monitor, analyze, and report performance metrics using tools like Google Analytics, Facebook Insights, Instagram Insights, and third-party tools.
• Run paid social media advertising campaigns and optimize ad performance.
• Collaborate with the branding team, designers, and content creators to maintain a strong brand identity.
• Conduct competitor analysis and market research to stay updated on industry trends.
• Engage with the audience by responding to comments, messages, and reviews to build a strong online community.
• Implement influencer marketing strategies to expand brand reach.
• Manage and oversee team tasks and performance to ensure smooth execution of branding and marketing initiatives.

Required Skills:

• SEO (Search Engine Optimization) – Keyword research, on-page & off-page optimization, backlinking strategies.
• SMO (Social Media Optimization) – Profile optimization, hashtag strategy, engagement techniques.
• Graphics Design – Proficiency in Canva, Adobe Photoshop, Illustrator, Premiere Pro, After Effects (Basic video editing is a plus).
• Strong knowledge of social media algorithms, trends, and best practices.
• Experience in paid ad campaigns (Facebook Ads, Instagram Ads, LinkedIn Ads, YouTube Ads).
• Excellent copywriting and storytelling skills for social media captions and posts.
• Ability to manage a team of designers, content writers, and marketing professionals.
• Familiarity with email marketing, lead generation, and automation tools.
• Strong analytical skills to track KPIs and optimize marketing strategies.
• Experience with influencer marketing and collaborations.

Preferred Skills (Good to Have):

• Knowledge of WordPress and blogging.
• Experience with Google Ads and PPC campaigns.
• Familiarity with Affiliate Marketing and Growth Hacking Strategies.
• Understanding of Brand Reputation Management (ORM).

Education & Experience:

• Bachelor’s/Master’s degree in Marketing, Digital Marketing, Business, or a related field.
• 2+ years of experience in social media marketing and branding.

Benefits:

• Competitive salary and incentives.
• Opportunity to work with a creative and dynamic team.
• Career growth and skill development programs.
• Flexible work schedule and remote work options.