Social Media Manager Job Description

Job Title: Social Media Manager

Location: Raipur Chhattisgarh

Job Type: Full-Time

Experience Level: Freshers / intern

About the Role:

We are looking for a creative and strategic Social Media Manager to oversee our brand’s online presence across multiple platforms. The ideal candidate will have a deep understanding of social media trends, engagement strategies, and content creation to drive brand awareness, audience growth, and customer engagement.

Key Responsibilities:

• Develop and execute a social media strategy aligned with business goals.
• Manage and grow social media accounts on Instagram, Facebook, Twitter, LinkedIn, YouTube, and other relevant platforms.
• Plan, create, and schedule engaging content (posts, stories, reels, videos, and carousels).
• Monitor and analyze social media performance metrics (engagement, reach, conversions).
• Run and optimize paid social media ad campaigns for brand awareness and lead generation.
• Engage with the audience by responding to comments, messages, and mentions.
• Collaborate with designers, copywriters, and marketing teams to maintain brand consistency.
• Stay up to date with social media trends, algorithm changes, and best practices.
• Implement influencer collaborations and partnerships to enhance brand visibility.
• Conduct competitor analysis and track industry trends for innovation.

Requirements:

• Proven experience as a Social Media Manager or Digital Marketing Specialist.
• Strong knowledge of social media algorithms, trends, and content strategies.
• Proficiency in content creation tools like Canva, Adobe Creative Suite, or CapCut.
• Experience with social media management tools (Hootsuite, Buffer, Sprout Social, or Meta Business Suite).
• Ability to analyze data and generate reports using Google Analytics and platform insights.
• Knowledge of paid advertising on Facebook Ads, Instagram Ads, and LinkedIn Ads is a plus.
• Excellent communication and storytelling skills.
• Strong creativity, attention to detail, and ability to multitask.

Preferred Qualifications:

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• Experience in e-commerce, SaaS, or brand management.
• Understanding of SEO and content marketing.

Benefits:

• Competitive salary and performance-based incentives.
• Flexible work environment (Remote/Hybrid options).
• Career growth opportunities and learning resources.
• Fun and collaborative work culture.