Search Engine Optimization (SEO) Specialist Job Description

Job Title: SEO Specialist

Location: Raipur Chhattisgarh

Job Type: Full-Timect

Experience Level: Freshers / intern

About the Role:

We are looking for a results-driven SEO Specialist to enhance our online presence and improve search engine rankings. The ideal candidate has expertise in on-page, off-page, and technical SEO, along with a strong understanding of keyword research, content optimization, and link-building strategies.

Key Responsibilities:

• Develop and implement SEO strategies to increase organic traffic and search engine rankings.
• Conduct keyword research and competitor analysis to identify growth opportunities.
• Optimize website content, meta tags, headings, images, and URLs for search engines.
• Improve website speed, mobile-friendliness, and overall technical SEO.
• Execute link-building campaigns to improve domain authority and backlink profile.
• Monitor and analyze website performance using Google Analytics, Google Search Console, and SEO tools (SEMrush, Ahrefs, Moz, etc.).
• Collaborate with content writers and developers to ensure SEO best practices are followed.
• Conduct SEO audits and fix errors such as broken links, duplicate content, and crawl issues.
• Stay updated with Google algorithm changes, SEO trends, and best practices.
• Track and report SEO performance metrics and provide actionable insights.

Requirements:

• Proven experience as an SEO Specialist or Digital Marketing Expert.
• Strong knowledge of on-page, off-page, and technical SEO.
• Hands-on experience with SEO tools (Google Search Console, Google Analytics, SEMrush, Ahrefs, Moz, Screaming Frog, etc.).
• Familiarity with WordPress, Shopify, or other CMS platforms.
• Basic understanding of HTML, CSS, and JavaScript for SEO improvements.
• Experience with local SEO, voice search optimization, and schema markup is a plus.
• Strong analytical and problem-solving skills.
• Ability to stay updated with industry trends and adapt strategies accordingly.

Preferred Qualifications:

• Certification in Google Analytics, Google Ads, or HubSpot SEO.
• Experience in e-commerce, SaaS, or B2B/B2C industries.
• Knowledge of PPC and social media marketing is a plus.

Benefits:

• Competitive salary and performance-based incentives.
• Flexible work environment (Remote/Hybrid options).
• Career growth opportunities and learning resources.
• Opportunity to work with a dynamic marketing team.