Job Title: Ad-Run Specialist

Location: Raipur Chhattisgarh

Job Type: Full-Time

Experience Level: Intern, Assistant

About the Role:

We are looking for a data-driven and creative Ad-Run Specialist to manage, optimize, and scale online advertising campaigns across multiple platforms. The ideal candidate has hands-on experience in paid ad management, analytics, and conversion optimization. You will work closely with the marketing team to drive engagement, leads, and sales through targeted digital advertising strategies.

Key Responsibilities:

• Plan, create, and execute paid advertising campaigns on Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, Twitter Ads, and other PPC platforms.
• Optimize campaigns based on performance metrics such as CTR, CPC, CPA, ROAS, and conversion rates.
• Conduct A/B testing on ad creatives, copy, and landing pages to improve campaign performance.
• Perform audience research and segmentation to target the right demographics and customer interests.
• Manage ad budgets effectively to maximize ROI while minimizing costs.
• Stay updated on digital advertising trends, platform updates, and new ad formats.
• Collaborate with the design and content teams to develop high-quality ad creatives.
• Monitor and report campaign performance with actionable insights using Google Analytics, Meta Business Suite, and other analytics tools.
• Implement retargeting strategies to re-engage potential customers.
• Ensure compliance with advertising policies and best practices.

Requirements:

• Proven experience in running and managing successful digital ad campaigns.
• Proficiency in Google Ads, Facebook Business Manager, LinkedIn Campaign Manager, and other ad platforms.
• Strong analytical skills and experience with data-driven decision-making.
• Familiarity with SEO, keyword research, and landing page optimization is a plus.
• Experience with Google Tag Manager, Google Analytics, and UTM tracking is preferred.
• Strong understanding of different ad bidding strategies and campaign structures.
• Excellent written and verbal communication skills.
• Ability to work independently and in a team-oriented environment.

Preferred Qualifications:

• Certification in Google Ads, Facebook Blueprint, or HubSpot Ads.
• Experience in e-commerce, SaaS, or B2B/B2C industries.
• Knowledge of marketing automation tools and CRM platforms.

Benefits:

• Competitive salary and performance-based incentives.
• Opportunity to work with a dynamic and innovative marketing team.
• Flexible work environment with remote work options.
• Career growth opportunities and professional development support.