Are you a highly motivated and skilled SEO expert passionate about driving organic traffic and improving search engine rankings? We are seeking a talented and experienced SEO Specialist to join our dynamic marketing team. As an integral part of our organization, you will be responsible for executing comprehensive on-page and off-page SEO strategies to enhance our online presence and boost our website's visibility in search engine results.

Responsibilities:

On-Page Optimization:

• Conduct keyword research and analysis to identify target keywords and phrases.
• Optimize title tags, meta descriptions, headings, and URL structures for relevant keywords.
• Create high-quality, engaging, and keyword-rich content that aligns with user intent and industry best practices.
• For better search engine visibility, implement image optimization techniques, including alt tags and file compression.
• Develop a logical internal linking structure to facilitate user navigation and enhance website authority.

Technical SEO:

• Collaborate with the web development team to ensure proper implementation of technical SEO elements, such as canonical tags and structured data (Schema.org).
• Regularly monitor and analyze website performance, identifying and resolving any technical issues affecting SEO.

Off-Page SEO and Link Building:

• Build a diverse and natural backlink profile through outreach, guest blogging, and other link acquisition strategies.
• Engage with industry influencers, bloggers, and webmasters to gain brand and unlinked mentions for link building.
• Leverage social media platforms to promote content, attract backlinks, and engage with the target audience.

Local SEO and Online Presence:

• Optimize your Google My Business listing and ensure consistent NAP (Name, Address, and phone number) across online directories.
• Identify and list the business in relevant local directories and citations to improve local search visibility.

Content Promotion and Outreach:

• Develop content outreach strategies to promote high-quality content and build relationships with authoritative websites and publishers.
• Collaborate with marketing and content teams to create shareable infographics, videos, webinars, and press releases for backlink acquisition.

Analytics and Reporting:

• Utilize various SEO tools to monitor website performance, keyword rankings, traffic trends, and user behavior.
• Generate regular reports to track the progress of SEO initiatives and provide insights for continual improvement.

Requirements:

1. Proven experience as an SEO Specialist or similar role, with a demonstrable track record of successful SEO campaigns.
2. In-depth knowledge of on-page and off-page SEO techniques and best practices.
3. Hands-on experience with SEO tools such as Google Analytics, Google Search Console, Ahrefs, SEMrush, Moz, etc.
4. Proficient in conducting keyword research and competitor analysis to identify opportunities for optimization.
5. Strong understanding of technical SEO elements and the ability to work closely with web developers to implement SEO recommendations.
6. Excellent written and verbal communication skills, with the ability to create engaging and SEO-friendly content.
7. Up-to-date with the latest trends and changes in SEO algorithms and search engine guidelines.
8. Highly analytical, detail-oriented, and capable of multitasking to meet tight deadlines.

Join our team of enthusiastic marketers and take charge of our SEO initiatives to drive sustainable growth and success. If you have a deep passion for SEO and can demonstrate your expertise in executing diverse SEO tasks effectively, we would love to hear from you.