Job Description:

Overview:

Entigrity is seeking a Senior Associate in Digital Marketing to join our dynamic team. As a leading provider of offshore staffing solutions for accounting firms, Entigrity is committed to innovation, growth, and client satisfaction. The Senior Associate will play a crucial role in developing and executing digital marketing strategies to enhance brand awareness, drive lead generation, and support business objectives.

Key Responsibilities:

1. Digital Strategy Development: Collaborate with the marketing team to develop comprehensive digital marketing strategies aligned with business goals and target audience.

2. Content Creation: Create engaging and compelling content for various digital channels including website, social media, email campaigns, and blogs. Ensure content is optimized for SEO and resonates with the target audience.

3. Social Media Management: Manage and grow Entigrity's presence across social media platforms including LinkedIn, Twitter, Facebook, and Instagram. Develop content calendars, schedule posts, and engage with followers to foster community engagement and brand advocacy.

4. SEO Optimization: Conduct keyword research, optimize website content, and implement on-page and off-page SEO strategies to improve search engine rankings and drive organic traffic.

5. Email Marketing: Develop and execute email marketing campaigns to nurture leads, promote company offerings, and drive conversions. Monitor campaign performance, analyze metrics, and implement optimization strategies for improved results.

6. Paid Advertising: Plan and execute paid advertising campaigns across various digital channels such as Google Ads, LinkedIn Ads, and Facebook Ads. Monitor ad performance, optimize campaigns for maximum ROI, and report on key metrics.

7. Analytics and Reporting: Utilize web analytics tools such as Google Analytics to track and analyze website traffic, user behavior, and campaign performance. Prepare regular reports and insights to measure the effectiveness of digital marketing initiatives and make data-driven decisions.

Qualifications:

- Bachelor's degree in Marketing, Communications, or related field.

- 3+ years of experience in digital marketing with a focus on content creation, social media management, SEO, and email marketing.

- Proven track record of developing and executing successful digital marketing campaigns.

- Strong written and verbal communication skills with excellent attention to detail.

- Proficiency in digital marketing tools and platforms such as Google Analytics, SEMrush, Hootsuite, and Mailchimp.

- Ability to work independently, manage multiple projects simultaneously, and meet deadlines in a fast-paced environment.

- Creative thinker with a passion for innovation and staying updated on industry trends and best practices.