Responsibilities:

1. Search Engine Optimization (SEO):

• Conduct keyword research and analysis to identify opportunities for improving organic search rankings.
• Optimize website content, meta tags, and other on-page elements to improve visibility and drive organic traffic.
• Monitor and analyze SEO performance metrics using tools such as Google Analytics and SEMrush.

2. Social Media Marketing (SMM):

• Develop and execute social media strategies across various platforms to increase brand awareness and engagement.
• Create engaging content including posts, videos, and graphics to foster community engagement and drive user interaction.
• Monitor social media channels, respond to comments, and engage with followers to maintain a positive brand image.

3. Video Editing:

• Produce and edit high-quality videos for marketing campaigns, product demos, and promotional content.
• Collaborate with the marketing team to conceptualize video ideas and ensure brand consistency across all video content.
• Optimize videos for different platforms and formats to maximize reach and engagement.

4.Client Communication:

• Serve as the main point of contact for clients, providing regular updates on campaign performance and addressing any questions or concerns.
• Actively listen to client feedback and incorporate it into future marketing strategies to meet their goals and objectives.
• Build strong relationships with clients through clear and effective communication, ensuring high levels of client satisfaction.

Requirements:

• Bachelor's degree in Marketing, Communications, or related field.
• Proven experience as a Digital Marketing Specialist or similar role.
• Proficiency in SEO techniques and tools such as Google Analytics, SEMrush, and Moz.
• Strong understanding of social media platforms and experience managing social media campaigns.
• Excellent video editing skills using software such as Adobe Premiere Pro, Final Cut Pro, or similar tools.
• Exceptional communication and interpersonal skills with the ability to effectively communicate with clients and internal teams.
• Creative thinker with a passion for staying updated on industry trends and best practices.
• Ability to multitask, prioritize tasks, and meet deadlines in a fast-paced environment.