Responsibilities:

Develop and implement email marketing campaigns to generate leads and nurture client relationships.

Create engaging email content and design compelling email templates.

Segment email lists based on demographics, behaviour, and other factors to target specific audiences effectively.

Monitor email campaign performance metrics such as open rates, click-through rates, and conversions.

Use email automation tools to streamline communication processes and improve efficiency.

Collaborate with the marketing team to align email marketing strategies with overall business objectives.

Maintain an up-to-date understanding of email marketing best practices and industry trends.

Requirements:

Proven experience in email marketing and communication.

Proficiency in email marketing tools such as Mailchimp, Constant Contact, or similar platforms.

Strong copywriting and editing skills with an emphasis on clear, concise communication.

Ability to analyze data and draw actionable insights to optimize email campaigns.

Excellent organizational and time management skills to manage multiple campaigns simultaneously.