Company Overview

Elite Manpower & Training Academy (EMTA) is a Human Resources Services company based in Indore, specializing in the BFSI sector. Founded by experienced banking professionals, EMTA provides training and grooms manpower for both individual and bulk hiring. With a focus on delivering properly trained professionals, EMTA offers diverse training programs to enhance candidates' skills for various sectors, ensuring mutual benefit for their clients and candidates.

Job Overview

We are seeking a Digital Marketing Executive for our Indore office. This is a full-time role that requires expertise in SEO, Google Analytics, and Social Media Management. The ideal candidate will be adept at using these tools to enhance our digital presence. You will work with our team to develop and implement digital marketing strategies, leveraging your skills to optimize our online engagement and performance.

Qualifications and Skills

• Proficiency in SEO (Mandatory skill) with the ability to increase our organic search visibility.
• Expert knowledge of Google Analytics (Mandatory skill) to track and report on website traffic and marketing performance.
• Experience in Social Media Management (Mandatory skill) to create and manage engaging content across platforms.
• Skill in PPC Advertising to effectively manage pay-per-click campaigns and optimize ad performance.
• Content Marketing experience to develop and promote content that aligns with our brand message.
• Email Marketing expertise to reach and engage with our target audience through effective campaigns.
• Strong Data Analysis skills to interpret data and make informed marketing decisions.
• Conversion Rate Optimization to enhance the user experience and increase lead generation.

Roles and Responsibilities

• Develop and execute digital marketing strategies to meet the company's objectives.
• Lead SEO initiatives to improve our site's ranking across major search engines.
• Utilize Google Analytics to gather insights on user behavior and improve performance.
• Manage social media channels to enhance brand awareness and follower engagement.
• Design and implement PPC campaigns to drive traffic and generate leads.
• Create compelling content for our digital marketing efforts to boost brand visibility.
• Monitor and manage email marketing campaigns to increase subscriber engagement.
• Perform data analysis to refine marketing strategies and track return on investment.