Digital Marketing Manager

Summary

We are seeking a dynamic and experienced Digital Marketing Manager to join our Events Department. The ideal candidate will possess a robust understanding of social media platforms and have a proven track record in managing comprehensive social media strategies for events.

·        Understand the company's marketing briefs and objectives, and develop a content plan for distribution across all social media platforms.

·        Generate ideas for social media content, visualize them, and coordinate with designers and the in-house team to create the necessary designs.

·        Possess a basic understanding of various paid advertising platforms and their functionalities, as well as the types of campaigns available, to effectively plan a comprehensive social media campaign.

·        Collaborate closely with the event management team to ensure the company's marketing expectations and deliverables are met on time and maintain high quality.

·        Have strong knowledge of platforms such as Facebook, Instagram, LinkedIn, Twitter, and YouTube.

·        Be proficient in YouTube channel and content management, with expertise in handling copyright strikes, monetization, and analytics to ensure the company's channel grows consistently.

·        Conduct active research on trending social media topics, discover market trends, and propose innovative and creative content/visual ideas to help the company lead the industry.

·        Demonstrate strong accountability and responsibility for assigned brands and tasks.

·        Produce comprehensive monthly reports for the company and provide creative and strategic suggestions to enhance the brand’s performance on social media.

Qualifications:

·        Bachelor’s degree in Marketing, Communications, or a related field.

·        Minimum of 5 years of experience in social media management, preferably within the events industry.

·        Proven expertise in developing and executing successful social media campaigns.

·        Strong understanding of social media metrics, analytics, and reporting tools.

·        Excellent written and verbal communication skills.

·        Ability to manage multiple projects and meet deadlines in a fast-paced environment.

·        Experience with social media management tools and graphic design tools (e.g., Adobe Creative Suite) is a plus.

·        Demonstrated ability to think creatively and innovatively.