Designation: SEM

Roles & responsibilities:

• Implement effective paid digital advertising campaigns to attract qualified prospects with cost-effective strategies across Facebook, Google and other paid advertising platforms.

• Launching optimized ads through online channels to drive digital engagement for current projects as well as increase company and brand awareness.

• Build, test and optimize paid ad campaigns to consistently improve performance

• Analyze and report on campaigns, A/B tests, leads, and revenue and ROI.

• Strong ROI across digital marketing channels

• Consistent tracking, reporting, knowledge sharing, and rapid iteration.

• Enterprise-level knowledge and experience in Google Analytics and tag management solutions.

• monitoring and optimizing the performance of all digital marketing campaigns. Liaising with internal teams on project start-up requirements and during the study enrolment to deliver against the business target

• Assisting in planning, implementing, and monitoring the ongoing company presence on online media platforms

Skills Required:

• Google, Meta, Adroll, Bing, Taboola, LinkedIn, google tag Manager, and Google Optimize