Responsibilities:

• Oversees and executes email marketing strategies for the company.

• Responsible for planning and implementing email campaigns, managing subscriber databases, creating engaging newsletters, and analyzing campaign performance.

• Anticipate the customer needs and deliver personalized interactions across every channel and touchpoint; Performance.

• Creates original content that will engage customers through email. Marketing strategies delivered to a mailbox—postcards, coupons, special offers, advertising circulars, catalogs, etc. Via SALESFORCE.

• Manage and build overall email marketing strategy

• Managing the email marketing strategy that includes planning campaign workflows, email creatives & dynamic content, audience segmentation, testing, deployment, delivery, and reporting of metrics Managing the Salesforce and Pardot database

• Proactively maintaining the lead database which allows for more accurate segmentation and targeted marketing campaigns as per the target prospects firmographics data Handling all email marketing elements end-to-end including creative, content setup, creating smart dynamic lists, forms and landing page creation, landing page setup, segmentation, testing, and analysis

Qualifications:

• Bachelor's degree in marketing, communications, or a related field. Advanced degree is a plus.

• Proven experience (6+ years) in email marketing, preferably in a leadership or managerial role.

• Strong knowledge of email marketing best practices, including segmentation, personalization, automation, and deliverability.

• Proficient in using email marketing platforms

• Strong project management and organizational skills, with the ability to handle multiple campaigns simultaneously.

• Exceptional written and verbal communication skills, with an eye for detail and creativity