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Email Marketing Manager

Chennai
Full-Time
Senior: 7 to 10 years
20L - 50L (Per Year)
Posted on Dec 08 2023

About the Job

Skills

Copywriting
communication
conversion rate
translator
Search Engine Marketing (SEM)
Search Engine Optimization (SEO)
Salesforce Marketing Cloud

Responsibilities:

• Oversees and executes email marketing strategies for the company.

• Responsible for planning and implementing email campaigns, managing subscriber databases, creating engaging newsletters, and analyzing campaign performance.

• Anticipate the customer needs and deliver personalized interactions across every channel and touchpoint; Performance.

• Creates original content that will engage customers through email. Marketing strategies delivered to a mailbox—postcards, coupons, special offers, advertising circulars, catalogs, etc. Via SALESFORCE.

• Manage and build overall email marketing strategy

• Managing the email marketing strategy that includes planning campaign workflows, email creatives & dynamic content, audience segmentation, testing, deployment, delivery, and reporting of metrics Managing the Salesforce and Pardot database

• Proactively maintaining the lead database which allows for more accurate segmentation and targeted marketing campaigns as per the target prospects firmographics data Handling all email marketing elements end-to-end including creative, content setup, creating smart dynamic lists, forms and landing page creation, landing page setup, segmentation, testing, and analysis


Qualifications:

• Bachelor's degree in marketing, communications, or a related field. Advanced degree is a plus.

• Proven experience (6+ years) in email marketing, preferably in a leadership or managerial role.

• Strong knowledge of email marketing best practices, including segmentation, personalization, automation, and deliverability.

• Proficient in using email marketing platforms

• Strong project management and organizational skills, with the ability to handle multiple campaigns simultaneously.

• Exceptional written and verbal communication skills, with an eye for detail and creativity

About the company

Elite Elevators is Indias leading and only certified home elevator company. We are the authorised partner of TK Access Solutions, a division of TK Elevators, Germany - one of the worlds leading manufacturers of mobility solutions for homes and public spaces. Renowned for their safety, quality and technology, our home elevators are made in Pisa, Italy. We deal with premium home elevators designed f ...Show More

Industry

Industrial Machinery

Company Size

1001-5000 Employees

Headquarter

Chennai, Tamil Nadu

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