Digital Marketing

Company Overview

Elements Design Lab, is a communications company with strong focus on Web development, Branding & Advertising, based in Hyderabad, India. At Elements, we create and communicate Ideas that drive businesses, link new relationships, and strengthen the existing ones through a 360-degree view into communication strategy. We have been in the business of communication for over 10 years and cater to a diverse portfolio of clients from construction, jewelry, hotels, hospitality, and apparel. Elements Design Lab currently has 2-10 employees.

Job Overview

We are looking for a mid-level professional for the role of Digital Marketing at our headquarters in Hyderabad. The ideal candidate will have a minimum of 4 years and a maximum of 6 years of experience in digital marketing. This is a full-time employment opportunity. The candidate should bring value to the agency and contribute to a vibrant team environment while enriching their career.

Qualifications and Skills

• Strong expertise in statistical analysis focusing on data-driven marketing strategies.
• Understanding and experience in machine learning to drive predictive analytics and improve marketing campaigns.
• Proficiency in Python programming for data analysis and campaign automation scripts.
• Advanced skills in data visualization tools to create insightful dashboards for campaign performance.
• Ability to develop predictive modeling to forecast customer behavior and campaign success.
• Experience in handling big data sets to extract actionable insights for business growth.
• Proficiency in SQL for database management and data manipulation.
• Skill in data mining to extract critical information and trends from large datasets.

Roles and Responsibilities

• Develop and execute comprehensive digital marketing strategies to meet business objectives and drive brand awareness.
• Conduct in-depth data analysis and statistical reviews to identify marketing trends and opportunities.
• Implement machine learning models to optimize and personalize marketing campaigns.
• Create and manage Python scripts for marketing automation and reporting.
• Design and maintain data visualization dashboards to effectively communicate campaign performance to stakeholders.
• Apply predictive modeling techniques to anticipate future consumer behaviors and adjust strategies accordingly.
• Analyze big data with appropriate technologies to gather insights that lead to actionable marketing decisions.
• Utilize SQL skills to manage and query databases related to marketing activities.
• Extract and analyze data from multiple sources to inform digital marketing strategies and improve ROI.