Job Description: Graphic Designer

Overview

We are seeking a creative and skilled Graphic Designer to join our team. The ideal

candidate will have expertise in Photoshop, Illustrator, and CorelDraw, along with a strong

understanding of color theory, typography, logo design, and visual aesthetics. The Graphic

The designer will be responsible for creating visually appealing designs that effectively

communicate our brand message.

Responsibilities

● Create compelling and visually appealing designs for digital and print media.

● Develop graphics for product illustrations, logos, websites, and social media.

● Collaborate with the marketing team to understand design requirements and

objectives.

● Ensure consistency in designs across various media outlets.

● Stay updated with industry trends and best practices in graphic design.

● Review and approve designs, artwork, photography, and graphics developed by

other team members.

● Provide creative input and ideas during brainstorming sessions.

Key Performance Indicators (KPIs)

1. Design Quality

○ Percentage of designs approved on the first submission.

○ Client/Team feedback scores on design quality.

2. Timeliness

○ Percentage of projects completed within the deadline.

○ Average turnaround time for design requests.

3. Creativity and Innovation

○ Number of unique and original designs created.

○ Implementation of new design trends and techniques.

4. Collaboration and Communication

○ Feedback from team members and stakeholders on communication and

collaboration.

○ Number of successful collaborative projects.

5. Efficiency

○ Number of projects handled per month.

○ Reduction in revision requests.

Key Result Areas (KRAs)

1. Design and Development

○ Create high-quality graphics for various platforms including social media,

websites, and print.

○ Ensure all designs align with brand guidelines and meet project requirements.

2. Client/Stakeholder Satisfaction

○ Achieve high satisfaction ratings from clients and stakeholders for design

projects.

○ Address and resolve client feedback promptly and effectively.

3. Innovation and Trend Analysis

○ Stay informed about the latest trends in graphic design and incorporate them

into projects.

○ Propose innovative ideas for improving design processes and outputs.

4. Project Management

○ Manage multiple projects simultaneously while maintaining a high level of

quality.

○ Ensure all projects are completed within the stipulated time and budget.

5. Continuous Learning and Development

○ Participate in professional development opportunities to enhance design

skills.

○ Implement new techniques and tools to improve design quality and efficiency.

Qualifications

● Proficiency in Adobe Photoshop, Illustrator, and CorelDraw.

● Strong understanding of colour theory, typography, and logo design.

● Excellent visual sense and creativity.

● Good communication and collaboration skills.

● Ability to work under tight deadlines and handle multiple projects.

● A portfolio showcasing previous design work.

Application Process

Interested candidates should submit their resume and portfolio demonstrating their design

capabilities and previous work experiences.

This job description, along with the defined KPIs and KRAs, outlines the expectations and

performance metrics for a Graphic Designer, ensuring alignment with organisational goals

and fostering continuous improvement in design quality and efficiency.