Company Overview

Edwise International Consultants, established in 1991, is India's leading overseas education consultancy. Representing over 725 universities across 16 countries, we provide comprehensive assistance for international studies through services like counseling, university selection, and visa guidance. Headquartered in Mumbai, Edwise boasts a team of over 450 professionals, 24 branches across India, and a reputation for facilitating students' education abroad efficiently and effectively.

Job Overview

Edwise International Consultants is seeking a highly skilled Social Media Manager based in Mumbai. As a mid-level position, candidates are expected to have 4 to 6 years of experience in social media management. This role offers full-time, part-time, and freelance employment options. The ideal candidate will possess expertise in content creation, community engagement, and social media advertising.

Roles and Responsibilities

• Develop, implement, and manage social media strategies aligned with Edwise's marketing objectives.
• Create engaging multimedia content across a range of platforms to promote Edwise’s services and missions.
• Interact with users, respond to social media inquiries, and monitor brand sentiment to foster positive community relations.
• Analyze content performance metrics to inform ongoing strategy refinement and campaign effectiveness.
• Coordinate with internal teams to ensure consistent messaging and timely dissemination of information.
• Stay informed about new social media trends and incorporate them into Edwise's strategies where applicable.
• Develop and manage paid social media marketing campaigns, optimizing for budget and reach goals.
• Participate in cross-functional discussions to uphold brand consistency and enhance Edwise’s digital footprint.