Company Overview

Edurays - India is a leading Education, IT ITES Consulting, and services company with 51-200 employees. Headquartered in Bangalore, Karnataka, the company specializes in Education Management. For more information, please visit our website: http://eduraysindia.in

Job Overview

Mid-Level Marketing Manager role with responsibilities in developing and implementing marketing strategies and campaigns. The position is located in Bangalore, Karnataka, India and is offered as a Full-Time employment opportunity.

Qualifications and Skills

• Bachelor's degree in Marketing, Business Administration, or a related field
• 4-6 years of proven experience in marketing, preferably in a similar role
• Solid understanding of marketing principles and techniques, including digital marketing strategies
• Proficiency in marketing tools and platforms, such as Google Analytics, SEO/SEM tools, and social media management platforms
• Strong analytical skills with the ability to interpret data and make data-driven decisions
• Excellent communication and interpersonal skills
• Highly creative with the ability to think outside the box
• Strong organizational and project management skills
• Ability to work independently as well as collaboratively in a team environment

Roles and Responsibilities

• Develop and execute innovative marketing strategies to drive brand awareness and achieve business goals
• Plan, implement, and manage digital marketing campaigns across multiple channels, including social media, email, and search engine marketing
• Conduct market research to identify and analyze customer needs, market trends, and competitor activities
• Collaborate with internal teams to create compelling content for marketing collateral, websites, and social media platforms
• Monitor campaign performance, analyze data, and provide actionable insights and recommendations for continuous improvement
• Manage the marketing budget and allocate resources effectively to maximize ROI
• Build and maintain relationships with key stakeholders, including clients, partners, and industry influencers
• Stay updated with industry trends and emerging marketing technologies to drive innovation and stay ahead of competition