Job Description: Marketing Manager/ Creative Head

Company: Afynd Private Limited

Location: Valasaravakkam, Chennai

Overview:

Afynd Private Limited is seeking driven Marketing Manager/ Creative Head who will lead the development and execution of innovative marketing strategies and creative campaigns that drive brand awareness, engagement, and revenue growth for Afynd Private Limited. This role involves overseeing all marketing initiatives, managing a creative team, and ensuring that marketing efforts align with business objectives and market trends.

Key Responsibilities:

• Strategic Planning:

-         Develop and implement comprehensive marketing strategies and plans that align with company goals and target audience needs.

-         Conduct market research and analysis to identify trends, opportunities, and competitive landscape.

• Creative Direction:

-         Lead the creative vision for all marketing materials, including advertising, digital content, social media, print, and experiential marketing.

-         Oversee the creative process from concept development to execution, ensuring consistency with brand guidelines and messaging.

• Campaign Management:

-         Plan, execute, and manage marketing campaigns across various channels, including digital, print, social media, and events.

-         Monitor campaign performance, analyze metrics, and optimize strategies to achieve key performance indicators (KPIs) and return on investment (ROI).

• Team Leadership:

-         Manage and mentor the marketing and creative team, fostering a collaborative and innovative work environment.

-         Provide guidance and feedback to ensure high-quality deliverables and professional growth of team members.

• Content Creation:

-         Oversee the creation of compelling and relevant content that engages and informs the target audience.

-         Collaborate with content creators, designers, and agencies to produce high-impact marketing materials.

• Brand Management:

-         Maintain and enhance the company’s brand identity, ensuring all marketing efforts reflect the brand’s values and positioning.

-         Develop and implement strategies to strengthen brand equity and customer loyalty.

• Budget Management:

-         Develop and manage the marketing budget, allocating resources effectively to maximize impact and efficiency.

-         Track and report on budget expenditures and campaign results.

• Stakeholder Collaboration:

-         Work closely with other departments, such as sales, product development, and customer service, to align marketing strategies with overall business objectives.

-         Engage with external partners, agencies, and vendors to support marketing initiatives.

• Event Management:

-         Plan and coordinate marketing events, product launches, and promotional activities to drive engagement and generate leads.

-         Oversee event logistics, promotion, and post-event analysis.

 Requirements:

·      Bachelor’s degree in Marketing, Business, Communications, or a related field. Master’s degree or MBA is a plus.

·      Proven experience in marketing management, creative direction, or a related role.

·      Strong portfolio demonstrating experience in creative strategy, campaign management, and successful marketing initiatives.

·      Proficiency in digital marketing tools and platforms, including SEO, SEM, social media, and email marketing.

·      Excellent leadership, communication, and project management skills.

·      Ability to think creatively and strategically, with a strong eye for design and detail.

·      Experience with budget management and performance analysis.

Benefits:

·      Competitive salary.

·      Professional development opportunities and ongoing training.

·      Dynamic work environment with opportunities for growth and advancement.

Application Process:

Interested candidates are encouraged to submit a resume and cover letter detailing their qualifications and relevant experience to career@afynd.com. Only shortlisted candidates will be contacted for further evaluation.

At Afynd Private Limited, we are committed to fostering an inclusive workplace where diversity is celebrated, and all employees can thrive. Join us in shaping the future of marketing in the IT sector and making a meaningful impact in the industry.