Key Responsibilities: -

1.      Define region-specific marketing plan that supports the regional and brand sales strategy.

2.      Plan, implement, and execute integrated field marketing campaigns such as email marketing, events, workshops and use other channels deemed fit.

3.      Plan and host online and offline events to create new sales opportunities, accelerate existing sales opportunities and enhance customer relationships.

4.      Manage and own entire event logistics. Help produce various literature, collaterals, merchandise, and other materials to be used at field marketing events.

5.      Monitor and report industry trends, industry events, competition activities, customer intelligence and opportunities in the territory.

6.      Connect and engage with industry bodies and associations in the required geos.

7.      Engage in industry events, connect, spot and then handover potential opportunities to sales.

8.      Be part of industry panels, ensure EDS Technologies’ representation in the industry bodies and panels and able to leverage this for business connects.

9.      Account Based Marketing Activities

10.  Assist regional sales team as needed, including increasing brand awareness locally/regionally, and driving leads and MQLs for your assigned region.

11.  Develop robust knowledge of all products and solutions from EDS Technologies.

12.  Support various other marketing projects as needed.

13.  Report weekly and monthly on the status of activities.

14.  Travel based on requirement.