Responsibilities:

1. Advertisement Strategy and Planning:

– Develop comprehensive advertisement strategies for Amazon and other relevant e-commerce platforms in India and the United States, considering product types, target audiences, and market trends.

– Conduct thorough market research and competitive analysis to identify opportunities and define effective advertising approaches for different product categories and brands.

2. Campaign Creation and Optimization:

– Create and manage PPC campaigns across various platforms, ensuring optimal keyword targeting, budget allocation, and bidding strategies.

– Continuously monitor and analyze campaign performance, making data-driven decisions to optimize campaigns for improved ROI, lower ACoS (Advertising Cost of Sales), and increased sales.

3. Keyword Research and Analysis:

– Conduct in-depth keyword research and analysis to identify high-performing keywords and negative keywords, refining targeting strategies to improve ad relevancy and reach.

– Regularly update keyword lists, match types, and bid strategies based on performance and market dynamics.

4. Ad Copy and Creative Development:

– Collaborate with creative teams to develop compelling ad copies and visuals that resonate with the target audience and drive engagement.

– Test and iterate on ad creatives to optimize click-through rates (CTR) and conversion rates.

5. Marketplace Expansion:

Strategically plan and execute the expansion of advertising efforts onto new and emerging ecommerce platforms, ensuring consistent brand messaging and performance tracking.

6. Budget Management and Reporting:

– Efficiently manage advertising budgets and allocate funds based on campaign performance and goals.

– Generate regular performance reports, analyze key metrics, and provide actionable insights to stakeholders for informed decision-making.

7. Cross-functional Collaboration:

Collaborate closely with other teams such as Sales, Product Management, and Data Analytics to align advertising strategies with broader business objectives and product launches.

Desired Candidate:

Experience:– 3-5 years of experience in E-commerce domain

– At least 3 years of recent and hands-on experience with managing Amazon ads

– Should have worked with agency / B2C brands in past and should have handled high ads budget (tens of thousands of USD).