Key Responsibilities:

1. Develop and create compelling content for various social media platforms including Facebook, Instagram, Twitter, LinkedIn, TikTok, and YouTube.
2. Design graphics, write copy, and create multimedia content that aligns with the brand's voice and aesthetic.
3. Plan, script, shoot, and edit videos for social media channels.
4. Manage all aspects of video production, including lighting, sound, and post-production editing.
5. Produce engaging and visually appealing videos, reels, and shorts to drive audience engagement.
6. Plan and execute effective social media marketing campaigns to promote brand awareness, engagement, and conversions.
7. Collaborate with the marketing team to develop campaign strategies and content calendars.
8. Monitor and optimize campaign performance to achieve marketing objectives.
9. Track and analyze social media performance metrics using analytics tools.
10. Provide regular reports on social media activities, campaign performance, and audience insights.
11. Use data-driven insights to refine content strategies and improve overall social media effectiveness.
12. Engage with the social media community by responding to comments, messages, and mentions in a timely and professional manner.
13. Foster a positive and active online community that aligns with the brand's values and goals.
14. Work closely with the marketing, design, and product teams to ensure cohesive messaging and branding across all platforms.

Qualifications:

• Bachelor's degree in Marketing, Communications, Media Studies, or a related field.
• Proven experience as a Social Media Content Creator, Video Producer, or similar role.
• Strong portfolio showcasing creative content and video production skills.
• Proficiency in social media platforms and tools (e.g., Hootsuite, Buffer, Sprout Social).
• Experience with video editing software (e.g., Adobe Premiere Pro, Final Cut Pro, Capcut After Effects).
• Excellent written and verbal communication skills.
• Strong analytical skills and experience with social media analytics tools (e.g., Google Analytics, Facebook Insights).
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Creative thinker with a passion for staying ahead of social media trends.