Responsibilities:

• Design and execute direct email marketing campaigns for various vertices
• Administer marketing automation - creation, scheduling and performance reporting on emails, forms, landing pages, and campaigns; list creation and segmentation; build nurture programs based on list segmentations; support and troubleshoot CRM integration as well as connectors to different marketing technologies; user and asset management
• Create user personas and segmentation rules to create compelling content strategies and customer journeys
• Build new campaign workflows for drip campaigns, including targeting and timing logic, if/then scenarios that include more targeted workflows based on responsive behavior, call-to action logic, from logic and automated tasks
• Troubleshoot any reported errors, ensuring that campaigns fire as designed, opt-outs are processed successfully, and correct variable fields are being used for personalization
• Develop overall email marketing strategies to meet clients’ objectives
• Own and maintain marketing specific dashboards in software
• Establish, document, and maintain scalable processes that ensure best practices in campaign and lead management Provide insights to stakeholders for campaign performance, demand generation metrics and KPIs with Pardot and Salesforce and/or other BI platforms
• Launch and run automated drip email campaigns for the company / clients to generate leads
• Create monthly newsletters for various updates and knowledge sharing
• Ensure emails follow industry policies and best practices