We are looking for a talented Digital Marketing Specialist to join our Marketing team. The ideal candidate will be a creative and data-driven individual with a passion for digital marketing strategies and tactics. The Digital Marketing Specialist will play a key role in developing and implementing digital campaigns, analyzing performance metrics, and optimizing our online presence to drive brand awareness and business growth.

Responsibilities:

Digital Campaigns:

• Develop, execute, and manage digital marketing campaigns across various channels, including social media, email, search engines, and display advertising.
• Collaborate with the marketing team to create engaging and impactful content that resonates with target audiences.

Social Media Management:

• Plan, create, and schedule content for social media platforms.
• Monitor and engage with audience comments, messages, and mentions.
• Implement social media advertising campaigns and analyze their effectiveness.

Search Engine Optimization (SEO):

• Conduct keyword research and optimize website content to improve organic search rankings.
• Monitor and analyze website traffic, user behavior, and search engine performance.
• Implement on-page and off-page SEO strategies to enhance online visibility.

Email Marketing:

• Create and manage email marketing campaigns, including content creation, list segmentation, and A/B testing.
• Monitor email campaign performance and implement improvements based on analytics.

Paid Advertising:

• Set up and manage paid advertising campaigns on platforms like Google Ads, Facebook Ads, and other relevant networks.
• Monitor campaign budgets, adjust targeting, and optimize for better ROI.

Content Creation:

• Develop engaging and relevant content for various digital channels, including blogs, social media, and emails.
• Collaborate with designers and content creators to produce visuals and multimedia content.

Analytics and Reporting:

• Monitor and analyze key performance metrics to measure the effectiveness of digital marketing efforts.
• Prepare regular reports on campaign performance and provide actionable insights.

Trend Awareness:

• Stay up-to-date with industry trends, emerging digital marketing technologies, and best practices.
• Make recommendations for incorporating new strategies and tools into campaigns.

Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or a related field (or equivalent experience).
• Proven experience in digital marketing with a strong portfolio of successful campaigns.
• Proficiency in digital marketing platforms such as Google Ads, Facebook Ads, email marketing tools, and social media management tools.
• Solid understanding of SEO principles and best practices.
• Creative thinking and the ability to generate innovative ideas for digital campaigns.
• Analytical mindset with the ability to interpret data and draw actionable insights.
• Excellent written and verbal communication skills.
• Detail-oriented and organized, with the ability to manage multiple projects simultaneously.
• Familiarity with website analytics tools (e.g., Google Analytics) is a plus.
• Basic design skills and experience with graphic design tools is a plus.