• Communication Skills: Effective communication is crucial for presales BAs to interact with clients, understand their requirements, and present proposed solutions clearly and persuasively.

• Presentation Skills: Being able to create engaging presentations and demos that effectively communicate the features and benefits of the proposed solution is crucial in presales.

• Problem-Solving: Presales BAs must be adept at identifying problems, evaluating alternatives, and proposing innovative solutions to address customer challenges.

• Technical Aptitude: While not always required to be a programmer, having a basic understanding of technical concepts and tools relevant to the solution being proposed can greatly enhance a presales BA's effectiveness.

• Sales Acumen: Presales BAs need to work closely with the sales team, understanding the sales process, and effectively articulating the value proposition of the proposed solution to clients.