Marketing BTL Activation
Marketing BTL Activation70
Applications
70
Applications
About the Job
Skills
Key Responsibilities (KRAs)
1. In-Store Activation Execution:
• Ensure that product placements, signage, and displays are strategically positioned to
capture customer attention
• Execute in-store display, promotions, and activations in line with brand guidelines.
Coordinate with vendors, depots, and local sales team for visibility implementation
• Work closely with dealers and local sales team to secure optimal shelf space and visibility
elements placement in right areas
2. Visual Merchandising Excellence:
• Maintain visual merchandising across dealer points by periodic visits to A and B Class
outlets
a. Replenishing and maintaining brand assets during retail outlet visits
• Train and guide store staff on effective merchandising techniques, ensuring they are
equipped to maintain visual standards and enhance customer engagement.
3. Local Trade Show execution:
• Plan end to end process for local trade show execution, like scouting property, arranging
all elements like food, sound system, gifts etc
4. Data Analysis and Reporting:
• Monitor competition merchandising initiatives. Provide regular reports offering insights into
the impact of merchandising efforts and recommending changes as needed.
• Competition tracking – Visibility
5. Cross-Functional Collaboration:
• Work closely with the marketing, sales, supply chain (depot) teams to align merchandising
efforts with broader business goals.
• Communicate and coordinate with regional sales representatives to ensure seamless
execution of strategies and gather on-ground insights.
Qualifications and Requirements:
• Bachelor’s degree in marketing.
• 2-5 years of experience in merchandising, retail marketing, or related roles, preferably within
the same industry or market segment.
• Excellent communication and interpersonal skills to effectively collaborate with various
stakeholders like local sales team, vendors.
• Creative thinking and the ability to develop innovative local merchandising implementation
solutions.
MUST HAVE REQUIREMENTs
• Self-owned 2-wheeler and willingness to travel within the region as and when required.
• Minimum 1-2 years of merchandising experience
About the company
Industry
Human Resources
Company Size
11-50 Employees
Headquarter
Mumbai
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