Key Responsibilities (KRAs)

1. In-Store Activation Execution:

• Ensure that product placements, signage, and displays are strategically positioned to

capture customer attention

• Execute in-store display, promotions, and activations in line with brand guidelines.

Coordinate with vendors, depots, and local sales team for visibility implementation

• Work closely with dealers and local sales team to secure optimal shelf space and visibility

elements placement in right areas

2. Visual Merchandising Excellence:

• Maintain visual merchandising across dealer points by periodic visits to A and B Class

outlets

a. Replenishing and maintaining brand assets during retail outlet visits

• Train and guide store staff on effective merchandising techniques, ensuring they are

equipped to maintain visual standards and enhance customer engagement.

3. Local Trade Show execution:

• Plan end to end process for local trade show execution, like scouting property, arranging

all elements like food, sound system, gifts etc

4. Data Analysis and Reporting:

• Monitor competition merchandising initiatives. Provide regular reports offering insights into

the impact of merchandising efforts and recommending changes as needed.

• Competition tracking – Visibility

5. Cross-Functional Collaboration:

• Work closely with the marketing, sales, supply chain (depot) teams to align merchandising

efforts with broader business goals.

• Communicate and coordinate with regional sales representatives to ensure seamless

execution of strategies and gather on-ground insights.

Qualifications and Requirements:

• Bachelor’s degree in marketing.

• 2-5 years of experience in merchandising, retail marketing, or related roles, preferably within

the same industry or market segment.

• Excellent communication and interpersonal skills to effectively collaborate with various

stakeholders like local sales team, vendors.

• Creative thinking and the ability to develop innovative local merchandising implementation

solutions.

MUST HAVE REQUIREMENTs

• Self-owned 2-wheeler and willingness to travel within the region as and when required.

• Minimum 1-2 years of merchandising experience