Position Overview:

Activation officer role will play a pivotal part in driving the successful implementation of merchandising

strategies and promotional activities within assigned region. Focus will be on maximizing product

visibility, enhancing brand presence, and optimizing visibility through effective execution.

This role will based out of regional offices, Reporting to Activation Manager (Zonal).

Key Responsibilities (KRAs)

1. In-Store Activation Execution:

• Ensure that product placements, signage, and displays are strategically positioned to

capture customer attention

• Execute in-store display, promotions, and activations in line with brand guidelines.

Coordinate with vendors, depots, and local sales team for visibility implementation

• Work closely with dealers and local sales team to secure optimal shelf space and visibility

elements placement in right areas

2. Visual Merchandising Excellence:

• Maintain visual merchandising across dealer points by periodic visits to A and B Class

outlets

a. Replenishing and maintaining brand assets during retail outlet visits

• Train and guide store staff on effective merchandising techniques, ensuring they are

equipped to maintain visual standards and enhance customer engagement.

3. Local Trade Show execution:

• Plan end to end process for local trade show execution, like scouting property, arranging

all elements like food, sound system, gifts etc

4. Data Analysis and Reporting:

• Monitor competition merchandising initiatives. Provide regular reports offering insights into

the impact of merchandising efforts and recommending changes as needed.

• Competition tracking – Visibility

5. Cross-Functional Collaboration:

• Work closely with the marketing, sales, supply chain (depot) teams to align merchandising

efforts with broader business goals.

• Communicate and coordinate with regional sales representatives to ensure seamless

execution of strategies and gather on-ground insights.

Qualifications and Requirements:

• Bachelor’s degree in marketing.

• 2-5 years of experience in merchandising, retail marketing, or related roles, preferably within

the same industry or market segment.

• Excellent communication and interpersonal skills to effectively collaborate with various

stakeholders like local sales team, vendors.

• Creative thinking and the ability to develop innovative local merchandising implementation

solutions.