Company Overview

Welcome to Doris Infotech - a premier destination for custom software development! At Doris, we are dedicated to transforming your digital dreams into reality. Our team of highly skilled and passionate developers specializes in crafting bespoke solutions that cater to your unique business needs.

Job Overview

We are looking for a talented and driven B2B Lead Specialist to join our team at Doris Infotech. As a B2B Lead Specialist, you will be responsible for generating leads and driving business growth through effective marketing strategies. This is a full-time position based in Surat, Gujarat, India. The ideal candidate will have 1 to 3 years of experience in B2B marketing.

Qualifications and Skills

• 1-3 years of experience in B2B marketing, preferably in the software development industry.
• Strong knowledge of B2B marketing strategies and tactics, including email marketing, social media marketing, and SEO optimization.
• Experience with lead generation and lead nurturing techniques.
• Proficiency in using marketing automation tools and CRM systems.
• Excellent communication and interpersonal skills.
• Analytical mindset with the ability to track and measure the impact of marketing campaigns.
• Creative thinking and problem-solving abilities.
• Strong attention to detail and organizational skills.

Roles and Responsibilities

• Generate new leads through various marketing channels, including email marketing, social media marketing, and SEO optimization.
• Manage and nurture existing leads to convert them into sales opportunities.
• Develop and execute B2B marketing campaigns to increase brand awareness and drive customer engagement.
• Closely monitor market trends and competitor activities to identify new opportunities for business growth.
• Collaborate with cross-functional teams, including sales and product development, to ensure alignment in marketing strategies.
• Analyze and report on the effectiveness of marketing campaigns and make data-driven recommendations for improvement.
• Stay up-to-date with industry best practices and emerging trends in B2B marketing to enhance overall marketing efforts.
• Contribute to the development of marketing collateral, including website content, blog posts, and promotional materials.