Responsibilities:

 Conducting in-depth research on industry-related topics in order to develop original content.

 Work in partnership with the sales, and solutions teams to deliver cutting-edge thought leadership (whitepapers, articles, and blogs) and sales collaterals (brochures, flyers, presentations, and case studies) in a variety of engaging formats (videos, infographics, and audio).

 Develop marketing content for email marketing, advertising campaigns, content ads, how-to guides, infographics, ebooks, Webinars, Testimonials, and Podcasts.

 Develop and maintain an editorial calendar.

 Identifying customers’ needs and recommending new content to address gaps in the company& current content.

 Ensure brand consistency across all content (style, fonts, images, and tone)

 Creates and manages web content for landing pages with demonstrated experience writing with SEO keywords and metadata to increase the organic search.

 Revamp content with the intent of making it informative and current-time appropriate.

 Coordinate with the design team to illustrate articles and the relevant designs for social media posts, web banners, infographics, etc.

 Good understanding to write for digital channels- blending user experience and storytelling, and how they fit into the bigger picture of content marketing.

 Hands-on experience in Social media channels management right from building social media calendars and measuring the impact created by social properties, especially on LinkedIn, Twitter, Facebook, Instagram, and YouTube.

 Manage internal communications content such as newsletters, and employee engagement initiatives like mailers, videos, etc.

Content Writer Requirements:

 Bachelor's degree in Communications, Marketing, English, Journalism, or a related field.

 Proven content writing or copywriting experience.

 4-6 years of work experience, preferably with a B2B IT services organization

 Proficient in all Microsoft Office applications.

 A portfolio of published articles.

 The ability to work in a fast-paced environment to handle multiple projects concurrently.

 High analytical skills and a high degree of initiative and flexibility.

 Understanding of technology and ability to communicate various technologies to business people.

 Excellent verbal and written communication skills.