SOCIAL MEDIA EXECUTIVE

Job Responsibilities

• Management of social media channels.
• Creating brand awareness by developing engaging, creative and innovative content for regular posting, which enlighten audiences and promote brand-focused messages.
• Structuring behavioral aspect of potential customers.
• Set account targets.
• Regularly monitoring the competitor social media sites and creating analysis report.
• Tracking relevant social media influencers for various brands to enhance overall brand reputation and to extend the reach through influencer channels
• Keep up to date with any social media trends.
• Assist with social media performance report.
• Train/assist social media team members.
• Planning of marketing strategies to help drive traffic, engagement & Leads.
• Responding to any mentions over social media.
• Creating and promoting company blogs.
• Audits and analyses social media presences, including digital advertising costs and returns.
• Assist with the general day to day administrative tasks.
• Should have the ability to self-motivate and motivate the team members.
• Excellent knowledge of research requirements for social media strategy.
• Co-ordination with other team members and departments to develop social media timelines that coincide with ad-campaigns, product releases and other brand messages.
• Creating written pieces that are sharp, memorable and effective at prompting readers to take action.
• Maintaining a secure database of all login credentials.
• Exploring the potential value of social media sites that are not yet in our list.
• Discussing and reporting the daily, pending and completed tasks to your reporting head.
• Proactively identifying and providing recommendations on the performance of the content and their engagement.

Key Roles and Responsibilities

• Optimizing content for publication across various social media sites
• Search Engine Optimization.
• Scheduling copy for release at optimal times.
• Design Creative Social Media plans, that will help increase followers, likes and also keep the users engaged on Facebook, Instagram, LinkedIn.
• Keep a track on social media key stats, recent hashtags and mentions.
• Social Media Channel optimization and audit.
• Planning the content for different brands.
• Excellent ability to manage multiple projects and prioritize them.
• In depth understanding of various social media platforms and their algorithm changes.
• Overcome the challenges like insufficient website traffic, declining customer retention, slow sales, weak brand awareness and so on.
• Working proactively with passion and patience, creative thinking and strategic mind to be smooth in this particular role.
• Analyses social media campaigns with tracking systems to gather visitor data and determine efficacy and areas for social media campaign improvement.
• Oversee all aspects of social media marketing, communication and engagement.
• Lead productive brainstorms that bring out the teammates’ best ideas.
• Editing, writing, consulting, communication and presentation skills.