DIGITAL MARKETING EXECUTIVE

Job Responsibilities:

• Taking care of the different aspects of Digital Marketing from SEO, SEM, Social Media Marketing and so on. 
• Creating Digital Marketing strategies in accordance to client goals and requirements. 
• Assisting in the formulation of strategies to build a lasting digital connection with consumers
• Plan and monitor the ongoing company presence on social media.
• Launch optimized online adverts through Google AdWords, Meta etc, to increase company and brand awareness.
• Be actively involved in SEO efforts (keyword, image optimization etc.)
• Prepare online newsletters and promotional emails and organize their distribution through various channels
• Creating strategies to increase online traffic, generate leads, remarketing strategies for the clients’ growth.
• Tracking the conversions and improving the percentages and numbers.
• Improving the user experience on the company’s website which includes design, content and usability.
• Analyse the performance of the marketing campaigns and accordingly take action after understanding what went wrong.
• Coordinate with different departments to improve the overall results.
• Identify the latest trends and technologies emerging in the market. They should also respond to them quickly.
• Evaluating the important metrics which affect the traffic website, target audience, and service quotas.
• Working with the team daily to brainstorm innovative and new growth strategies.
• Manage and oversee different contests, digital projects, and giveaways properly.
• Collecting and evaluating customer feedback data regularly.
• Evaluating competitor’s Digital Marketing strategies, creating plans and providing suggestions to perform better.
• Collaborate with designers to improve user experience.
• Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, Web Trends etc.)
• Acquire insight in online marketing trends and keep strategies up-to-date

Job Requirements:

• A bachelor’s degree in marketing major or a relative field is a must.
• The candidate should have a minimum of 1 year of experience in Digital Marketing
• In-depth knowledge of different social media platforms, website analytics and best practices.
• 1 year of hands-on experience with SEO/SEM, Google Analytics and CRM software.
• Good knowledge of different digital marketing channels.
• Good knowledge and experience with online marketing tools and best practices.
• Able to work with colleagues at all levels to develop marketing goals and evaluate results 
• Good at problem-solving, writing and analytical skills.
• Highly creative in work with outstanding interpersonal and communication skills.
• Stay up-to-date with the latest trends in the industry and technologies in the market.
• Ability to multi-task and meet strict deadlines.