Key Responsibilities: for PPC Executive 

Campaign Management:

• Create, manage, and optimize PPC campaigns on platforms such as Google Ads, Bing Ads, Facebook Ads, and other paid search/social media platforms.
• Conduct keyword research and selection for pay-per-click campaigns.
• Develop and test ad copy to determine the most effective messaging.
• Monitor and analyze campaign performance metrics, making data-driven decisions to optimize campaigns.
• Manage bid adjustments, budget allocation, and audience targeting.

Strategy Development:

• Develop PPC strategies that align with overall marketing goals and objectives.
• Stay updated with industry trends, best practices, and platform updates.

Performance Analysis and Reporting:

• Track, analyze, and report on key performance indicators (KPIs) and metrics.
• Utilize tools like Google Analytics, and Google Tag Manager to analyze the performance of campaigns and their impact on overall marketing efforts.

Collaboration and Communication:

• Work closely with the broader marketing team to integrate PPC efforts with other marketing strategies.
• Collaborate with designers and content creators to develop compelling ad creatives.